Accessibility is often discussed in technical or legal terms, but it affects content strategy just as much as design or development. Marketing and content teams are increasingly responsible for ensuring that what they publish is usable by all audiences, including those with disabilities.

Understanding WCAG is the first step. Knowing how to meet its standards without requiring developer resources is the next.

What Is WCAG?

WCAG stands for the Web Content Accessibility Guidelines. It is a set of international standards created by the W3C (World Wide Web Consortium) that outlines how to make digital content accessible to people with disabilities.

The guidelines cover how content should be:

• Perceivable: Users must be able to recognize and interact with content using their senses.
• Operable: Interfaces must be usable with various input methods, including keyboard navigation.
• Understandable: Text and instructions must be clear and readable.
• Robust: Content should work across devices, browsers, and assistive technologies.

The most recent version, WCAG 2.2, builds on earlier versions and is increasingly used in audits, procurement processes, and legal standards worldwide.

Why WCAG Matters to Content Teams

Most content is now delivered through websites, blogs, emails, and internal documentation systems. These materials must be accessible to all users, not just those using a mouse or reading on a screen.

For content teams, accessibility is not only about avoiding risk. It also creates a better experience for everyone by reducing friction, expanding reach, and showing that your brand is committed to inclusion.

Content that fails to meet WCAG standards may:

• Be unreadable by screen readers
• Lack proper text alternatives for visual content
• Require mouse interactions that exclude keyboard users
• Use layout or formatting that confuses users with cognitive impairments

While developers often handle code-level fixes, many accessibility issues start in the content itself.

The Challenge: Accessibility Without Extra Workflow Overhead

Enterprise content teams often face a clear problem. They are producing large volumes of content across multiple channels, but they do not have the time or resources to create multiple accessible formats.

Audio is one of the most effective ways to make content perceivable. It supports users with visual impairments, learning differences, and attention challenges. But creating audio manually requires production time, voice talent, editing, and publishing.

This is where automation becomes important.

How Text-to-Speech Helps Address WCAG Requirements

Text-to-speech (TTS) technology provides a way to convert written content into spoken audio. It makes your text perceivable in another format and allows users to choose how they engage with your materials.

TTS addresses several WCAG guidelines directly:

• Guideline 1.1 (Text Alternatives): Audio offers an additional alternative to visual content
• Guideline 1.2 (Time-based Media): When synced with content, audio provides an equivalent experience
• Guideline 3.1 (Readable): Users can listen to content at their own pace, which can improve understanding

When embedded properly, a TTS player becomes part of the content experience. It does not require users to open a new tab, download a file, or use an external application.

Solving This Without Developer Involvement

Tools like Unscribe are designed for content teams, not developers. They allow marketers, editors, and writers to add audio versions of their content with no code and no production overhead.

The process is simple:

1. Content is published to your blog or CMS
2. Unscribe automatically generates an audio version
3. A branded audio player appears within the article
4. The player is WCAG-compliant by default

There is no need to manage separate files, hire voice actors, or handle publishing logistics. Content teams can continue writing and publishing as usual, while meeting key accessibility goals in the background.

Accessibility Is Not Just a Technical Obligation

It is easy to assume that accessibility is the responsibility of designers or compliance officers. In practice, every person who publishes content plays a part.

Marketing teams influence how accessible a company feels. The tone, structure, and format of your content are just as important as your website layout or product UI. Adding audio is a practical, measurable improvement.

It expands your audience, supports legal compliance, and signals that your organization takes inclusion seriously.

Make Accessibility a Part of the Publishing Process

You do not need to start with a full audit. Begin by asking:

• Can users with visual impairments access this article?
• Is there an alternative to reading long-form content?
• Are we excluding anyone based on format or device?

If the answer to any of these is uncertain, text-to-speech is a fast, scalable way to start addressing it.

Unscribe lets your team publish accessible content without changing your workflow.

Try it with your existing blog and see how quickly you can make content more inclusive.